EE – The network for UK film fans
As the UK’s first 4G mobile and fibre broadband network, EE is rapidly becoming the network for movie lovers across Britain. In addition to offering the only service that can truly support films on-the-go; the network was recently unveiled as the new sponsor of the British Academy Film Awards.
It was revealed EE would take over from its sister company Orange, building on a 16-year relationship with The British Academy of Film and Television Arts’ (BAFTA) that includes the publically-voted EE Rising Star Award. In the past, this has celebrated new and emerging talent and has been given to the likes of Tom Hardy, James McEvoy and Kristen Stewart – all of whom have gone on to have a glittering Hollywood career.
Commenting on the announcement, BAFTA chief executive Amanda Berry said the partnership has always been one born of a shared passion for film and that this can be seen in how the event has grown over the years. She added it was hoped this level of success would continue well into the future. “We are very excited about the new opportunities we can now explore with EE and look forward to sharing the very best in cinema and engaging with more film fans than ever before,” she explained.
However, EE has also continued Orange’s commitment to film in other areas, with the popular two for one cinema tickets every Wednesday being rolled out to its customers. But in addition to what you can do with the many PAYM 4G phones in the EE range, there are also the fibre broadband services to consider. For example, customers who have both EE4G and home broadband can experience film seamlessly indoors and outdoors with Film Store. So if you’re streaming a film on your smartphone or tablet on the bus home, you can pick up exactly where you left off on your laptop when you get there.
“Film is at the heart of what EE will offer customers, from streaming films from our film store over our 4G network to two for one cinema trips every Wednesday,” said Spencer McHugh, director of brand at EE. “We are working closely with the great team at BAFTA to enhance the experience around the 2013 Awards and look forward to announcing some exciting activity in the coming months.”
The EE British Academy Film Awards will take place on Sunday 10 February 2013 at London's Royal Opera House. The ceremony will be broadcast on BBC television and will once more be hosted by Stephen Fry, while details on how to vote in the poll for EE Rising Star Award for 2013 will be published a little closer to the time.