Introduction to the Google Ad Auction
explanation of this major Adwords Auction change as described by Hal Varian, Google's Chief Economist (9 min video). Since Google implemented major changes in their Adwords Auction formula a few months ago, many companies are being penalized by Google in their Adwords campaigns (PPC - Sponsored Links) if their "Quality Score" is low. Quality Score is determined by CTR (Click Thru Rate),...
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Results 1 to 20 of about 8,899
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